Adobe Analytics Business Practitioner Practice Exam

Select the correct segment for users who added Product 1 to their cart but did not make a purchase within three months.

1. Visitors that added items to the cart and made a purchase

2. Visitors that added items to the cart and did not make a purchase

3. Visitors that purchased Product 1 only

4. Visitors that viewed Product 1 but did not add it to cart

The correct answer is: Visitors that added items to the cart and did not make a purchase

The correct segment for users who added Product 1 to their cart but did not make a purchase within three months is focused specifically on identifying visitors who engaged with the cart functionality without completing the purchase transaction. This ability to narrow down the audience to those who demonstrated intent to buy (by adding items to their cart) but ultimately did not convert is crucial for analyzing customer behavior and potential reasons for cart abandonment. Selecting this segment allows a business to further understand and address the factors that may have led to non-purchase, such as price sensitivity, product reviews, or lack of payment options. This insight can guide targeted remarketing efforts or adjustments to the e-commerce process to improve conversion rates. The other choices do not fit the criteria specified in the question. Those who made a purchase are irrelevant to the segment of interest, as are those who only purchased Product 1 without showing the cart behavior. Additionally, visitors who viewed Product 1 but did not add it to the cart do not meet the requirement of having demonstrated intent by adding it to their cart. Thus, option B accurately captures the specific user behavior in question.