Adobe Analytics Business Practitioner Practice Exam

What are the byte limits for the stated variables in Adobe Analytics?

1. eVar - 100 bytes | prop - 255 bytes | Products field within Products variable - 100 bytes

2. eVar - 255 bytes | prop - 100 bytes | Products field within Products variable - 100 bytes

3. eVar - 100 bytes | prop - 100 bytes | Products field within Products variable - 255 bytes

4. eVar - 200 bytes | prop - 150 bytes | Products field within Products variable - 100 bytes

The correct answer is: eVar - 255 bytes | prop - 100 bytes | Products field within Products variable - 100 bytes

The stated byte limits for the various variables in Adobe Analytics are designed to ensure that data captured is concise and manageable while still providing meaningful insights. In this instance, the correct byte limits are 255 bytes for eVars, 100 bytes for props, and 100 bytes for the products field within the Products variable. eVars are intended to capture more extensive information about user behavior and conversions, allowing for a wider range of data—hence the 255-byte limit. This flexibility enables analysts to capture more descriptive values, which is crucial for understanding customer interactions. Props, on the other hand, are typically used for simpler, categorical data elements (e.g., campaign names, page names), so the limit is set at 100 bytes to keep them succinct and to the point. This limit helps ensure clarity in reporting and analysis. Similarly, the products field within the Products variable also has a limit of 100 bytes. This limit is significant as it allows for accurate association of products with relevant events without extending into overly lengthy or convoluted descriptions. Having these specific limits contributes to consistent data integrity and optimal performance within Adobe Analytics, making it easier for users to analyze their data effectively and efficiently.