Adobe Analytics Business Practitioner Practice Exam

What could explain discrepancies between results from Tracking Code and Marketing Channel?

1. Tracking Code is always more reliable than Marketing Channel.

2. Hash Collision affects very granular data, causing result distortions.

3. The use of Marketing Channel Instances distorts results.

4. Tracking Codes can be in multiple channels at one moment due to different settings.

The correct answer is: Hash Collision affects very granular data, causing result distortions.

The correct choice highlights that hash collisions can impact very granular data, leading to discrepancies in results. Hash collisions occur when two different inputs produce the same hash output during processing. This can create ambiguity in data classification, especially in highly detailed segments where proper identification is crucial for accurate reporting. When data becomes affected by hash collisions, the ability to distinctly track the performance of different marketing channels may be compromised, resulting in inconsistent and distorted reporting of results. The other options do not effectively explain the discrepancies. For instance, while tracking codes may offer reliability, their performance can also be influenced by how marketing channels are set up and interpreted by the analytics system. Similarly, the assertion that marketing channel instances distort results doesn’t accurately capture the complexity of how these instances function; they are designed to enhance understanding rather than distort. The notion that tracking codes can belong to multiple channels concurrently due to settings introduces a valid point but does not inherently explain the discrepancies seen between the two reporting mechanisms as effectively as hash collisions do.