Adobe Analytics Business Practitioner Practice Exam

What is one appropriate way to analyze an anomaly in revenue on a specific day?

1. Create a segment of that day's audience to compare with the "all visits" segment.

2. Use the size of page entry to find the specific page responsible for the loss.

3. Click on the anomaly icon in the line graph and select "analyze."

4. Review marketing campaigns active during that day for possible causes.

The correct answer is: Click on the anomaly icon in the line graph and select "analyze."

Utilizing the anomaly icon in a line graph allows for a direct and efficient method to analyze significant deviations in revenue. This feature is specifically designed to help identify anomalies visually and provides insights into potential causes behind these irregularities. When clicking the anomaly icon, users can access predefined metrics and visualizations that clarify the impact of the anomaly and how it compares to historical data. This method is advantageous because it’s not just about observing the numbers; it includes analytical tools that offer deeper insights. Users can explore the anomaly further, enabling them to investigate a broader context, such as trends over time, seasonality, or external factors affecting performance. Consequently, understanding the reasons behind the anomaly becomes more structured and data-driven. The other options include valuable approaches, but they may not provide the same immediate clarity or structured analysis available through the anomaly icon. For example, analyzing the audience segment is helpful, but it might miss key contextual data that the anomaly tool provides. Similarly, while reviewing marketing campaigns is essential, it could be too broad and not focused enough directly on the revenue anomaly itself. Thus, the use of the anomaly icon represents a targeted and effective starting point for investigation.